The word superhero brings to mind images of heroic characters in flashy outfits that have amazing powers enabling them to save the world time and time again. Their secret identity, motivation and extraordinary abilities enable them to handle difficult situations with ease and inspires the mere mortals around them. But who or what is the true superhero that supports your organization? Who propels your employees to superior levels of productivity and drives excellent customer experiences? It is your Unified Communications solution. Otherwise referred to as UC in the underground superhero world. Your Unified Communications day in and day out are on a mission to collaborate in real time, increase teamwork and cohesiveness all in an effort to reach operational excellence.

Think this is an exaggeration? Let’s break Unified Communications down into the most superhero worthy qualities.


In today’s competitive world, businesses must be agile to remain competitive. Unified Communications allow employees to stay connected wherever they are and on the device of their choice. Whether it is the power to join a web conference from home with the click of one button, to have voice messages sent to email or knowing whether or not someone is available to take a call. The increased mobility that Unified Communications creates is truly a superhero strength.


Cloud-based Unified Communications are a secret weapon for an organization’s IT staff. It allows for complete flexibility and scalability based on your organization’s unique requirements.  It removes the need for your IT staff to waste time installing, scheduling and maintaining software. Suddenly, you have a more productive team, fewer expenses and cutting edge technology. It’s such a win-win situation and one that allows your business to remain competitive in the digital era. By having a single system that manages multiple tools and platforms, businesses gain employee productivity, reduce expenses and can improve your customer experience. Increased revenue while delivering a better customer experience – that is a major competitive advantage for ANY Superhero!


Every superhero needs a united team. Unified Communication makes staying in sync and effective collaboration simple and user-friendly. Software-based solutions make video conferencing quick and easy with just a few clicks of a mouse. No more impersonal conference calls – teams can discuss ideas and projects face to face, or provide product demonstrations and information to clients. Another superhero feature is instant messaging. The speed and informality allow employees to freely share their thoughts and reduce unnecessary internal emails. Instant messaging indicates colleagues presence status, making it transparent as to whether they have seen your message versus not knowing how long it will take for someone to respond to an email. Brainstorming is a beautiful process and with Unified Communications, your employees are positioned to make the most of their collaborative efforts to drive the success of your business.

These are just a few of the reasons we believe that Unified Communications is a truly digital age superhero. At Sonoran, we partner with industry leading brands like ShoreTel and LiveOps to name a few, in addition to our own expert-led services and IT solutions to provide your organization with the best, most economical and advanced cloud-based solutions.

Batman had the Bat Phone, Dick Tracy had his wrist radio, Alan Scott had the green lantern ring and Superman had a kryptonite detector.  Is your business ready to join the superhero bandwagon? The powers of Unified Communications will transform your organization from head to toe and send you soaring ahead of your competition.

While we may not show up in tights or a cape, we will set up a superhero solution that will allow your business to thrive. We are devoted to connecting our clients to the right technology systems for their organizations. If you are ready to change the way you think about video and web conferencing solutions, connect with us to set up a free demo.

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